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Title details for Bargain Fever by Mark Ellwood - Available

Bargain Fever

by Mark Ellwood
ebook
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When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
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Publisher: Penguin Publishing Group

Kindle Book

  • Release date: October 17, 2013

OverDrive Read

  • ISBN: 9781101608227
  • Release date: October 17, 2013

EPUB ebook

  • ISBN: 9781101608227
  • File size: 899 KB
  • Release date: October 17, 2013
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable.
Expand title description text
Business Nonfiction